CLOSED – After being acquired by 888 Holdings plc for just £15 million, the Bet Bright brand was closed down in March of 2019. It had received investment of £60 million since 2013 so the sale was not seen as successful restructuring but one of complete business failure.
BetBright Casino delivers a bold and exciting betting service to match the vibrant connotations of its name. With hundreds of video slots, a live casino, and even some sports betting odds, punters of all tastes and interests should find something to satisfy their gambling itch. However, the casino is not without its flaws. BetBright UK Customer Support For Customer Support BetBright offer a 24/7 Live Chat facility on their website or you can contact BetBright via their phone lines (between 8am and midnight) on: 08 for UK customers +44 845 399 6570 if calling from outside of the UK.
BetBright is one of the most popular online sports betting sites around, and thanks to their tremendous range of sports betting markets the site has become a popular hub for players all around the world.
Through their selection of promotions and generous bonuses, BetBright have managed to coax a significant number of players through their virtual doors, and more importantly, keep them coming back time and time again.
In this post, we’re going to take a look at some of the core aspects of BetBright’s product, including the main features at the site, the design of website itself, and details of the loyalty program.
POPULAR OFFERS & FEATURES
CASH OUT
Cashing out bets is a craze that began taking over the online (and indeed off-line) betting world many years ago; and while it was initially a little glitchy, with punters unsure of how to use the feature, today it’s more streamlined than ever and incredibly easy to use.
BetBright offer cash out on almost all of their markets, and if you’ve not used it before, it essentially allows you to hedge your bets and minimise risk. For example, imagine you placed a bet on Manchester United to beat Everton; if Manchester United were winning 4-3 with 12 minutes left on the clock, you could cash out your bet early rather than wait an agonising 12 minutes. Do so, and your bet will automatically win, although of course you will sacrifice a small portion of profit by cashing out early.
To find out whether your bets are eligible to cashout – and indeed what the cashout amount is – head to your open bets and you will see a ‘Cashout’ button with the current monetary offering displayed next to it. If you want to cashout, click the button, confirm, and your winnings will be automatically placed in your account for you to withdraw or stake on other events.
RECALL
This is one of the more unique features we’ve seen at any bookmaker. On the homepage, you’ll see a section titled ‘Recall’ which is only available to players who are currently logged in. The Recall function analyses your previous football and horse racing bets and then offers you regular reminders of your favourite’s, with the site predicting events and markets occurring over the next day or two that you may be interested in.
It’s a really cool little feature, and a quick betting function (meaning you can add selections to your bet slip right there from the homepage) allows you to put this together really quickly, saving you time and effort.
Anything from 10 to 30 different selections are shown at any one time, and the more you bet at BetBright, the more the personal recall section will develop, as it uses a form of artificial intelligence to predict your interests based on what you have done previously.
THE BETBRIGHT WEBSITE
BetBright’s website is bright, dynamic, and fun. Its vibrant blues and yellows help to make it distinctive, with the brand becoming instantly recognisable to most punters nowadays.
It’s not just good looks, however, that make BetBright such a fine choice, and in the sections below, we’re going to take a look at some of the features and functions that help the bookie keep ahead of many of their competitors.
RESULTS
One of the biggest annoyances punters face – especially those betting on the horses – is finding out whether or not a horse won or placed. While this may sound like a bit of a first world problem, if you use a search engine to find the result it will likely bring up placings from many years ago, making it near impossible to find the race you’re looking for.
Thankfully, BetBright have combated this by offering an in-depth results page where you can easily browse the results for any given market. It’s updated every few minutes, and you can even view the prices that the selections within the event started at, so you can also check whether or not you got a better price than the SP.
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QUICK FOOTBALL BETTING
Another homepage feature is the ‘Quick Football Coupon Betting’, which is a small yet comprehensive list of some of the most popular bets in that day’s football markets, and you can quickly add selections to your betslip right there and then.
What’s more, there is a maximum of one bet per event, meaning that you can easily construct multiples without worrying about having two bets from the same event – something that’s simply not allowed in most multiples.
To find the Quick Football Coupon, scroll to the bottom of the homepage where you’ll see it placed just beneath the ‘Next Three Races’ section.
Sports Betting at BetBright
BetBright offer a stellar selection of markets and events for you to bet on, and virtually every market imaginable is offered at the site.
Now, while Football and Horse Racing are the most popular and most frequently advertised by the company (which is the case for pretty much everywhere these days), BetBright don’t stop there; the choice is huge.
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Some of the other markets include: Volleyball, Tennis, Table Tennis, Snooker, Rugby Union, Rugby League, The Olympic Games, Novelties, Ice Hockey, Handball, Golf, E-sports, Darts, Cricket, Boxing, Beach Volleyball, Basketball, Baseball, Australian Football and American Football.
One thing that’s proving particularly popular, is the fact that BetBright actively add new sports and markets to their site, with regular updates to their blog and social media profiles to alert you to these new releases. It’s quick, it’s clever, and it shows they are certainly moving with the times.
You can view all of the sports by clicking the A-Z tab on the left-hand side of the navigation bar; and remember, if you don’t see the market or sport you are looking for, you can always email or live-chat the support team, who may be able to convince the traders to make a special bet. This really does happen – if you don’t ask you don’t get!
Unusual Markets
Unfortunately, BetBright really let themselves down when it comes to speciality markets, and aside from a few rarer sports like MMA, WWE and Water Polo – which aren’t all that rare any more to be honest – you won’t find anything to get excited about.
A few TV specials pop up from time to time, and you can occasionally find markets on some of the most popular TV shows including the likes of America’s Got Talent, Britain’s got Talent, Master Chef, The Great British Bake Off and The Apprentice. Although these are usually limited to outright winners.
Keep an eye on the BetBright blog and social media accounts to ensure you’re getting up to date information on specials, or any promotions or odds boosts that come along.
How Good are the Odds?
BetBright make bold claims about their offered prices, and you can see from their main mission statement that they aren’t intimidated by any other bookie:
“Best Odds Guaranteed on all UK and Irish Horse Racing markets, with Daily Racing Specials”
It’s definitely a bold claim, although after spending a little time on the site, it’s clear that they live up to it; we think they offer one of the best betting experiences around.
Alongside their best price guaranteed markets (which ensure you always get the best prices on your wins, regardless of the price of your selection when the bet was placed), BetBright offer a number of specials as stated above, and this can include everything from specific event price boosts to ACCA bonuses and more.
You can find a full rundown of any current promotions on the ‘Promotions’ or ‘Daily Deals’ tabs on the main navigation bar.
In Play Betting
BetBright may not offer the biggest selection of in-play markets, but one that they do offer – and in vast quantities – is their football in-plays, which, during the height of the season can offer as many as 2,000 markets every single day.
To access the in-plays you simply need to click ‘in-play’ from the main menu, and you will then be presented with a detailed screen full of selections and sub-categories, allowing you to locate the best markets for you.
Something else that BetBright should be applauded for, are the odds offered within the in-play markets. They typically offer better odds than most of their competitor’s sites, with the bookies in-plays faring well on odds comparison sites.
Best Features
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Extremely User-Friendly Website
We just looked at the website, and as you could probably tell we are big fans of the layout and design. We won’t repeat everything we just talked about, but it’s well worth including as a best feature as it’s one of the main reasons they are proving so popular.
The entire betting experience is a breeze – and that goes for PC, Mac, and Mobile players.
Excellent Customer Support
While it’s rare to find unhelpful agents at any bookie, the fact that many hide between fake pictures and names can make it all feel slightly impersonal. Thankfully, BetBright are the complete opposite, and they strive to be as friendly, helpful, and respectful as possible.
Whether it’s technical issues, bonus questions, or help with a problem gambling; you can expect a fast and compassionate response 24/7, and email and phone options are available as an alternative.
Other Products to Enjoy
Fancy your chances on the poker table against other players? Like to break up your sports betting session with a little punt on the Roulette? Well, BetBright offer both those products and more; and all are accessible from the main website, so no need to head to separate URLs or download extra software.
Plus, your balance is centralised, meaning there’s no need to transfer funds between the different parts of the website, so you can seamlessly transition between their different games, products, and services.
BANKING
BetBright offer a substantial number of deposit and withdrawal methods for you to take advantage of including: Visa and Mastercard Debit/Credit cards, Skrill, Neteller, Entropay, Bank Transfer, Cheques, and if you’re not a resident of the United Kingdom then there are a number of other, less well known EWallets and pre-paid schemes too.
Minimum deposits start at just £5, with withdrawals commanding either a £5 or £10 minimum depending on the payment method you choose.
Note: BetBright require, by law, that you withdraw funds via the same payment method you used to fund your account. In a case where you’ve used several payment methods, BetBright reserve the right to spread your withdrawal requests over these various methods – although in practice this isn’t done very often.
Expect your withdrawal request to be processed within around 12 hours – although during weekends and busy periods it can take up to 48 hours. It’s also worth pointing out that if your account hasn’t been verified, BetBright may require you to do so before you’re able to make a successful withdrawal. This usually includes uploading proof of who you are in the form of a driving license, passport, and/or a proof of address.
History & About
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BetBright in their own words “are the online gambling group that you’ll begin to notice, begin to use, and begin to love.”
So long as they stay away from any form of poetry or attempts at humour, then who knows – maybe.
In all seriousness, BetBright have done incredibly well for themselves given their relatively short life so far (they were founded in 2012), and in the 5 years they have been operating, their commitment to their players has been commendable. They ensure that everyone enjoys a safe, reliable gambling experience, regardless of how much they’re wagering, or the product they’re using.
The group, again in their own words – “comprise of experts from many fields, including, Sports, Gambling, Telecommunications, and Customer Service” – and it appears that this approach (starting the business with experienced staff members) has proved to be a good decision for the bookie, with over one million registered users reported so far.
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Below, is the official mission statement from BetBright, so you can see exactly what they’ve set out to accomplish by founding their online operations:
“Bet Bright are all about taking the really good things from online gambling, making them better and getting rid of all of the things that people find annoying. We’ve set out to provide you with an experience that we, as sports enthusiasts and people who like to bet, is simply better than the rest.”
They have strived to make the betting process as easy as possible, and offer a ton of features and services on their site. With a keen, vested interest in mobile gaming and betting, BetBright’s reach grows and grows, and it’s likely to continue to do so significantly over the coming months and years.
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